Diamond software solutions provider eDiamondselect has partnered with Avalon Solution, a B2C Web service created by global diamond jewelry manufacturer Ashi Diamonds dedicated to helping retail jewelers establish their own custom branded Web sites.

As a result of the partnership, eDiamondselect’s customers will have access to Avalon Solution’s Web building program. Meanwhile, Avalon Solution will promote eDiamondselect’s program and loose diamond inventory to its retail customers.

“Our new partnership with Avalon Solution gives eDiamondselect an even bigger playing field,” said David R. Norman, vice president of Sales and Marketing for eDiamondselect. “Avalon Solution will offer our program as an add-on with every Web site they build and sell to independent jewelers, and eDiamondselect will offer their Web building program to all of our current and potential customers.”

“Partnering with eDiamondselect gives Avalon Solution’s customers – independent retail jewelers – access to a large online database of loose diamonds from their choice of leading diamond companies along with the ability to define their markups,” said Rajeev Pandya, partner of Ashi Diamonds and Avalon Solution.

Customers of eDiamondselect that opt for Avalon Solution’s Web building service will get a turnkey online services and support program. Avalon Solution helps jewelers develop a professionally designed and maintained custom Web site, and access to beautiful images and detailed descriptions of more than 1,000 of the latest jewelry styles. In addition to having the ability to customize many parts of their sites, jewelers using Avalon Solution will get standard features such as Flash E-Catalogs, Wish Lists, Online Chat & Live Help, Personalized E-Mails, Enhanced Search, Product Detail & Zoom, and “Map Us” directions to their stores. Other services available through Avalon Solution include domain registration and Web hosting, Google Web Analytics to evaluate daily site visitors, and Search Engine Optimization.

JCK