Easter Promo Report: The Diamond-Eyed Bunny

Courtesy 77 Diamonds

The pair of bunny-eye diamonds, 1.7 ct. each

77 Diamonds, the London-based company that last year sent a diamond into space and then invited Britons on a hunt to find it when it fell to Earth, is at it again.

Its smart bit of promo this season: a chocolate Easter bunny with diamond eyes. 

The World’s Most Extravagant Chocolate Easter Bunny was created by Martin Chiffers, the former chef décor of Harrods. The 11-pound rabbit is made to order, carved from a block of Tanzanian chocolate. It features two 1.7 ct. diamonds for eyes and gold-leaf-painted Easter eggs.

The price: $49,000. 

“I’m delighted to be working with 77 Diamonds on such a glamorous item, which is certainly a culinary phenomenon,” said Chiffers. “Whilst I am very accustomed to teaching about and creating extravagant luxury chocolate pieces, incorporating diamonds is a first!”

The company said that the bunny can be customized with smaller stones or colored diamonds and invites inquiries.

The bunny can be purchased exclusively through VeryFirstTo, and a donation of $1,493 will be made to The Prince’s Trust charity for each rabbit bought.

News outlets, when confronted with a $49,000 chocolate bunny, are physically unable to not write about it (my hands are typing uncontrollably), something to keep in mind if your marketing budget allows for a diamond bunny or an extravagant margarita.

Could an expensive holiday treat be in your marketing future? Should it be? 

Courtesy 77 Diamonds

The World’s Most Extravagant Chocolate Easter Bunny