E-Tailer Stone & Strand Opens Its First-Ever Brick-and-Mortar Store



The space will host a monthly event series and a rotating art gallery

Innovative e-commerce jewelry seller Stone & Strand is now officially a bricks-and-clicks outfit.

The online retailer—which has found success spotlighting emerging and fashion-forward collections on its pretty, user-friendly website—opened its first-ever retail location Feb. 8 in New York City’s Tribeca neighborhood. 

The 1,600-square-foot loft space, which also serves as the brand’s headquarters, was designed by Patricia de Niemeyer—who outfitted the airy-feeling store in richly hued furnishings and eye-popping artwork that feels more residential than commercial.  

“We want our clients to find the space to be as relaxed as their own home, but with the most exceptionally playful jewels and white-glove services,” says Brooke Magnaghi, co-founder and creative director of Stone & Strand (and former stylist at JCK). 

The retailer’s beloved stable of brands—which includes Alison Lou, Pamela Love, Ileana Makri, Carolina Bucci, and Amedeo—comprise the store’s well-curated inventory. And according to a release, the shop will also serve as “a launching pad for new offerings before they hit the site.” 

The store will also host U.S. debuts of international brands including Ephiphanie, Nayla Arida, Offee Jewelry, Shagreen et Tortoise, and Catherine Zoraida. Additionally, Magnaghi will curate a selection of vintage designer pieces from Chanel, Givenchy, YSL, and other iconic brands.  

A monthly special event series that will bring various artists, designers, and entrepreneurs into the space for workshops, classes, and discussions is already under way. The series will kick off on Valentine’s Day with a collaboration with floral design studio Stems Brooklyn, in which clients will be able to shop from a selection of bouquets custom-designed for the occasion.

The space will also be a kind of permanent pop-up gallery for “a rotating slate of established and emerging artists” to display their work. First up in the gallery: the work of photographer Torkil Gudnason, which will be on display through June. For fall 2016, an exhibition of black-and-white photography of ’80s New York nightlife by German portraitist Wolfgang “wowe” Wesener is planned. 

(Photos courtesy of Stone & Strand)

JCK Magazine Editor