E. Gluck Acquires D2C Aviation Watch Brand Torgoen

E. Gluck Corp. has acquired Torgoen, the direct-to-consumer pilot watch brand whose designs are inspired by vintage airline cockpit instruments.

The company did not disclose the terms of the deal.

The 65-year-old E. Gluck Corp. has a number of prominent watch brands under its umbrella, including Armitron, Anne Klein, Badgley Mischka, Juicy Couture, Nine West, and Vince Camuto.

“Given Torgoen’s strong D2C digital strategy, track record of growth, and a large loyal customer base, the expansion of E. Gluck’s portfolio with this acquisition provides global and domestic growth opportunity for both companies,” said an E. Gluck statement. “E. Gluck will lend their expertise to continue to grow the Torgoen brand with their manufacturing techniques, design acumen, and strong worldwide relationships.”

Torgoen watches
Direct-to-consumer watch brand Torgoen was recently purchased by E. Gluck Corp., which owns a variety of watch brands.

Torgoen was founded in 2010 by a group of aviation enthusiasts and executives with experience in the watch business.

“E. Gluck and Torgoen share many core values, including developing high-quality watches at affordable prices,” said Bobbie Weichselbaum, chief executive officer of New York City–based E. Gluck, in a statement. “We are excited to have them join our family of brands and look forward to applying our expertise to help Torgoen grow to its full potential.”

Torgoen pilot watches
The aesthetic of the Torgoen pilot watch brand was inspired by vintage cockpit instruments.

Added Ziv Emmet, the e-commerce manager for Torgoen, in the same statement, “We are thrilled to be working with one of the major forces in the watch manufacturing industry. We have long admired E. Gluck’s team of highly creative, passionate, and talented individuals and feel they are the perfect group to help take our brand to the next level. We are excited to be a part of their expanding portfolio.”

(Images courtesy of E. Gluck Corp.)

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