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Dye Lab x Pichulik Collab Is a Master Class in Color and Texture

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The Dye Lab x Pichulik limited-edition capsule collection unites two women-led, African brands with jewelry that showcases the best of both with its maximalist color and rich texture.

Nigerian design brand Dye Lab and Cape Town–based jewelry atelier Pichulik debuted their collaboration on Feb. 10: earrings, bracelets, and necklaces made of repurposed rope, semiprecious stones, and cast-brass elements.

The jewelry exemplifies Dye Lab’s vivid color expertise and Pichulik’s well-known sculptural forms, making the resulting capsule collection both nostalgic and fresh at the same, the two collaborators said in an email interview with JCK.

“For us, there is a story behind every collaboration, and the story here is beyond the accessories. It is in the coming together of two women-led brands from west and southern Africa, both rooted in ethical and sustainable practices, designing and manufacturing with their local resources and exporting a piece of their tradition globally,” says Dye Lab cofounder Rukky Ladoja.

Dye Lab Pichuli olori bracelet
The Dye Lab x Pichulik collaboration includes the Olori bracelet ($70) and necklace ($85), Calabash earrings ($65), and Hibiscus necklace ($85) in various colorways.

“Each piece became its own story—bright, bold, layered, alive, playful, and deeply grounded in continental craftsmanship,” says Ladoja, who founded Dye Lab, a fashion and lifestyle brand known for its bright, maximalist patterns, with Ozzy Eotmi.

Pichulik founder and creative director Katherine-Mary Pichulik agrees. She calls the collection deeply meaningful because both brands are committed to where they work and live—it is like a sisterhood, she adds.

“They are ethical, female-led, and rooted in African traditional craft and storytelling. They are committed to their community,” Pichulik says. “Our collection revisits Pichulik’s early design DNA, drawing on thick rope, bright color, and bold silhouettes. It sits in natural dialogue with Dye Lab’s visual language—echoing their strong silhouettes and graphic, expressive prints.”

Some of the partners’ favorite pieces from the collaboration include the Calabash earrings, created in Africa using hand-wrapped rope and semiprecious stone accents; the Olori bracelets, which  use that same rope-braiding technique for texture; and the Hibiscus necklace, a textural collar with braided rope and glass bead detailing.

The Dye Lab x Pichulik collaboration also includes the Ase bracelet ($38) with its zigzag pattern in multiple colors.

The collaboration worked because both parties were intentional and excited to work together, Ladoja says.

“The Dye Lab woman is the Pichulik woman. Women who aren’t afraid of big, bold, or colorful. These pieces invite confidence and personality and bring energy to every outfit,” Ladoja says. “Jewelry can do more than accessorize; it can express a mood and tell a story about the person wearing it.

“A colorful statement piece can completely change how you feel, how you move through a room, and how others experience you. One thing that unites the Dye Lab community globally is their excitement when they spot someone else in a Dye Lab piece. It is immediately recognizable and becomes a conversation starter. We want the Dye Lab x Pichulik pieces to spark the same conversation,” Ladoja adds.

The Dye Lab x Pichulik jewelry is produced in small batches across Africa using ethically sourced materials and artisanal hand-finishing. The collection will be available to shop globally on Dye Lab’s website.

Top: The Olori Necklace ($85) and Bracelet ($70) are symbols of feminine grace, cultural lineage, and ancestral power, according to Dye Lab and Pichulik. (Photos courtesy of Dye Lab and Pichulik)

Karen Dybis

By: Karen Dybis

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