Display Watch: Vintage on Vintage, by the Book

I’m always drawn to creative manners of displaying jewelry for sale. A photographer for the New York Times’ Urban Eye Weekend published this morning, captured on film this charming display, which was created by a vintage jewelry seller at the Brooklyn Flea Market (aka “The Flea”):



     [Photo by Robert Wright]


Papushka Vintage displays on the open pages of a book of glamour photographs, lovely jewelry that could well have been worn by the women shown in the photos. What a wonderfully effective means of displaying the glamorous potential of the jewelry. The golden jewelry pops against the black and white photographs.


While the focus here is vintage, this type of display styling could also be achieved with photos from any period accompanied by fine jewelry fashionably appropriate for the style being shown. Books, magazines and vintage ads all provide rich source material.


While many people have the innate ability to comprehend the style potential of a piece of jewelry, many other people are visual and can be inspired by relating jewelry to powerful images captured in photographs.  


To further prompt your consideration of this approach, here is a photograph of Mary-Louise Parker appearing in costume to play the title role of Henrik Ibsen’s Hedda Gabler, from the February 2, 2009 issue of New York magazine:


     [Photo by Nigel Parry]


The antique necklace is perfection with Parker’s costume. Alas, I am not convinced that the earrings are quite as contemporary in styling, as lovely as they are. Displaying the magazine with a selection of antique jewelry that Ms. Gabler might have worn might be an effective way to bring to the attention of your customers the beauty of your antique jewelry offerings.

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