Dispatch From Hong Kong: Zuri Jewelry Hopes to Bring Its Brand of Whimsy to U.S. Market

One really exciting thing about attending this industry’s great trade shows is getting to talk to people from throughout the supply chain—sometimes all at the same booth! In Hong Kong, I met the team behind Hong Kong–based Zuri Jewelry Co. Ltd., which, in addition to designing and manufacturing pieces for other brands—it is a designated supplier for Forevermark and PGI—has created several signature collections that it now hopes to bring to U.S. markets.

Zuri debuted in 2008 with the Carousel Series, its signature line of cute carousel horses epitomizing the brand’s attributes of youth and happiness. The collection is now in its fourth edition and has more than 60 styles. The line has performed well in China, and now the brand wants to expand.

“We are testing out the market worldwide,” Zuri’s Ada Fung told me. In addition to the Carousel Series, Zuri has two collections it is especially excited about: The Floral Kaleidoscope Collection and Van Gogh’s Sunflowers Collection.

The Floral Kaleidoscope Collection, in gold, ceramic, and diamonds, is inspired by the stained-glass windows of gothic churches. Van Gogh’s Sunflowers Collection is eponymous with its inspiration; fancy yellow diamonds and small details, like a tiny diamond bee on a ring, express the “burning livelihood and positive energy” of the paintings.

The excitement that Fung and her team—all of whom, including their leader, are under 35—have for their brand and its prospects in the United States is palpable.