Disney Is All About Rose Gold Right Now



One of life’s greatest pleasures is when two of your deepest loves or interests combine. For me, this recent collision involves two things that occupy much of my time and thought: jewelry and the Disney parks. No, it’s not Pandora’s ever-growing collection of Disney charms. Rather, this involves one very hot color, and it isn’t Pantone’s Color of the Year: It’s rose gold.

https://www.instagram.com/p/BfR4PbaHyNY/

(via @disneystyle)

I’m talking rose gold souvenir shirts, rose gold Mickey (or, I guess Minnie) ears, rose gold cupcakes—even rose gold churros. What prompted this obsession with the silky, satiny pink hue? I can’t be sure, but guests are going absolutely bonkers for it.

You can’t move fast enough to get your hands on one of these t-shirts, called spirit jerseys (seriously, I’ve tried, sigh). The rose gold cupcakes are all over Instagram (they really are cute).

I suspect the company has taken the success of its rose gold Minnie Ears sales and run with it—even I can admit that the powers that be at Disney are experts at spotting a tiny trend and squeezing every possible ounce of profit from it by taking it in every imaginable marketing and merchandising direction. In this case, it’s been applied to a number of highly profitable elements throughout its theme parks. I’m onto them, I know what they’re doing, but I’m a sucker for their games, anyway.

And so it’s left to us shameless Disney fans to get full-on involved in the rose gold rush, because it’s fun as hell to wear rose-colored glasses anytime and anywhere, but especially on a magical vacation. As for me, I’d like to up the ante by tacking on some rose gold jewelry.

Mars rose gold diamond band

Grand Estates ring in 18k rose gold with 0.6 ct. t.w. diamonds, $3,075; MARS Fine Jewelry

Shy Creation rose gold link bracelet

Bracelet in 14k rose gold with 0.56 ct. t.w. diamonds, $2,700; Shy Creation

Effy flower pendant

Pendant in 14k rose gold with diamonds, $7,943; Effy

Parade Design rose gold clover ring

Clover ring in 18k rose gold with 0.39 ct. t.w. diamonds, $2,375; Parade Design

Djula diamond sun earrings

Sun earrings in 18k rose gold with 0.32 ct. t.w. diamonds, $1,620; Djula

Dana Bronfman Convex ring

Convex ring in 18k rose gold, $2,125; Dana Bronfman

Variety Gem adjustable rose gold bracelets

Adjustable bracelets in rose gold with diamonds, price upon request; Variety Gem

Roberto Coin Golden Gate ring

Golden Gate ring in 18k rose gold with diamonds, price upon request; Roberto Coin

Gilan Irene earrings

Irene earrings in rose gold with diamonds, $8,500; Gilan

Why should you care? Well, if Disney tells us anything, it’s either that it’s responsible for a number of market trends, or at the very least, really good at capitalizing on them, so if you thought rose gold was popular before, this further solidifies and even amplifies that fact. So while I wait for my spirit jersey to come back in stock (will it ever?), stock up on these rose gold jewels, stat.

M Spalten petite ribbon bracelet

Petite ribbon bracelet in 18k rose gold, $3,400; M. Spalten

Anna Sheffield rose gold snake ring

Serpent Pair No. 01 ring set in 14k rose gold with champagne diamond and 0.18 ct. t.w. black diamonds, $1,975; Anna Sheffield

Nixon Milanese rose gold watch

Milanese 37mm watch in rose gold-plated stainless steel, $125; Nixon

Andrea Groussman bird earrings

Pavé bird earrings in 14k rose gold with 0.21 ct. t.w. diamonds, $635; Andrea Groussman

Nostalzia Stellaluna rose gold band

Stellaluna band in 18k rose gold with 0.05 ct. t.w. champagne diamonds, $700; Nostalzia

Smith and Mara Matchstick earring

Matchstick earring in 14k rose gold with 0.12 ct. t.w. black diamonds, $825; Smith + Mara

Polly Wales milky hexagonal ring

Milky hexagonal ring in rose gold with diamonds, $6,000; Polly Wales

Suzanne Kalan Cascade Fireworks earrings

Cascade Fireworks earrings in 18k rose gold with 0.06 ct. t.w. diamonds, $1,550; Suzanne Kalan

Selin Kent Anni cigar band

Anni cigar band in 14k rose gold with 0.55 ct. t.w. diamonds, $3,450; Selin Kent

Zoe Chicco Itty Bitty star earrings

Itty Bitty dangling star hoop earrings in 14k rose gold, $350; Zoë Chicco

Spallanzani rose gold love bracelet

Love bracelet in 18k rose gold with 0.69 ct. t.w. diamonds, price upon request; Spallanzani

Vivaan rose gold diamond band

Danthal band in 14k rose gold with 0.36 ct. t.w. full and rose-cut diamonds, $950; Vivaan

(Top image: cuff bracelet in rose gold-plated sterling silver, $535; Breuning)