Diet Prada Is an Instagram Feed That Calls Out Copycat Designs

Don’t let the name fool you—there’s nothing skimpy about straight-talking Instagram account Diet Prada, or its mission.

The feed, which counts supermodel Naomi Campbell among its 180k followers, calls out designers whose creations outright copy—or borrow heavily from—fashion, jewelry, and accessory designs already in existence.

The feed is authored by two fashion-literate content creators who’ve chosen to remain anonymous. This makes sense—their anonymity allows them to write honestly about injustices in the fashion sphere, without fear of reprisal or damage to their professional reputations (or access).

After all, fashion’s top brands and PR firms don’t always have a stellar sense of humor about such things, and a seasoned fashion writer could easily imagine themselves slipping from front row status to standing room only for spotlighting the unabashed “borrowing” that happens too often in the industry.

There’s more clothing than jewelry on Diet Prada, but the authors do occasionally bust jewelry copycats. They’ve recently called out Valentino for grifting designs from indie jewelry houses, including Jessie V E.’s distinctive number rings.

https://www.instagram.com/p/BYioA9CFZC_/?hl=en&taken-by=diet_prada

Man Repeller recently interviewed one of the feed’s founders, who said she and her partner “never went into it anonymously to protect ourselves or because we wanted to post stuff we were scared to say,” adding, “When we started, all our friends knew it was us. It was a workplace thing. Another part of why we started anonymous and have stayed anonymous is because we could be anybody this way. There’s a weird validity to what we say because, as anonymous posters, we don’t have any motive. It’s like Gossip Girl. It makes it more interesting to others. Maybe they see themselves in it.”

https://www.instagram.com/p/BcGUoOrlASA/?hl=en&taken-by=diet_prada

The author detailed the parameters she and her partner look to when gauging the egregiousness of fashion copycats: “Our touchstone is always, ‘Is this done from a place of love? Is it an homage?’ and ‘Are they learning about [the designer] and gaining a new perspective, or are they reissuing a Yohji Yamamoto skirt for no reason, without [recognizing] its roots?'”

The writers don’t call out fast-fashion houses, she said, because, “there’s no surprise to it; that’s their business model,” and says a lot of vintage design is fair game if you’re updating old forms and putting a new spin on a classic look.

But, she added, “if you’re looking to a Céline runway show from two years ago, and you can see the proven success there, what are you adding that’s new?”

(Top image: A Diet Prada Instagram post showing Céline earrings and an, er, homage by Australia’s Reliquia Jewellery; via: @dietprada)

JCK Magazine Editor


  • Lapidary Artist

    In an age where transparency is called for, particularly in these large social media channels, their reasons for hiding behind the cloak of anonymity are not very persuasive and certainly won’t prevent them from being sued for defamation when a designer or manufacturer feels they’ve been defamed. Too many questions are raised as to their motives. They should really have the courage and pride to put their name to their work.

  • POLI T

    Try putting your name to anything that calls out the truth and see what happens. Staying anonymous gives them the clarity one must have when using social media to clear out mistakes when proof is of the essence. In this day and age who can keep up with all designers are out there doing. The only ones that would sue for defamation are the already copying-cats of the industry. The so-called designers with only one eye, the money one, that fattens their pockets. Thank you Diet Prada and keep those posts coming!

    • Lapidary Artist

      Poli T, unfortunately that is nothing more than an invitation to ‘fake news’. For a start, how does anyone know if they are being compensated, or not, for certain results. It’s not good enough for social media influencers to make unsubstantiated claims without providing the basis.
      Every investigative journalist worth their salt gives a plausible basis for theirs claims and is proud to put their name to their work no matter how much it might upset someone. In fact some have laid down their life for reporting the truth.
      That’s the type of journalism we need more of, not ‘fake’, weak or hidden news.

      • POLI T

        You do know they talk about fashion right? It’s not a matter of life and death here Lapidary Artist. Have a bit of fun, life is too short to view everything so serious. May your holidays be filled with all the joys the season brings!

        • Lapidary Artist

          And I wish you all the best too.

  • Missing_Aria

    The Philip Lim one seems like a stretch to me. In New York we look at nose and ear piercings with that style all the time. It’s FAR more likely he was just inspired by those. The way it was written too makes it seem more like an attack with a personal vendetta against the guy. In fact all of them seem to be. It makes it much harder for me to take anything said in that tone as anything less than hateful propaganda but maybe that’s just me.