Fossil Group is introducing a new smartwatch for the Diesel brand that boasts a futuristic—but also very 1980s—feel.
The Diesel Fadelite made its debut at the 2020 Consumer Electronics Show (CES) earlier this month in Las Vegas and has garnered a lot of love online since.
Compared to the brand’s past smart and analog watches, which have been notably bulky, its 43 mm case is more standard watch-feeling. Which is key, because the Fadelite is being marketing as a unisex wearable.
The smartwatch, which will retail for $275 when it drops in March, comes in four colors, including clear. The colorful cases, which seamlessly blend into the strap, have a translucence that inspired the watch’s name (the colors are “faded”). The effect recalls the clarity and colors of Jolly Ranchers or well-licked lollipops—a good thing!
The Diesel Fadelite runs on Google’s Wear OS and is powered by the latest Snapdragon Wear 3100 processor. The smartwatch comes preloaded with Google Pay, Google Assistant, heart rate tracking, customizable watch faces, music controls, and call/text notifications.
The watch’s sporty, millennial-friendly good looks are the main selling point here. Its case silhouette and colorways feel very ’80s, a look that’s been selling well for wearable and watchmakers in recent months. Shinola’s new-ish Detrola collection of Swatch-looking casual watches sold out quickly.
Top: A clear Fadelite smartwatch (all photos courtesy of Fossil Group)
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