To many jewelry entrepreneurs, the best thing about having their own brand is they can add little hidden touches—like the F1 engraved on the back of the bespoke brooch Damson Idris wore to this year’s Academy Awards.
The Snowfall actor costarred with Brad Pitt in Best Picture nominee F1, and he wanted to wear something to the Oscars to not only commemorate the moment but also turn heads—after all, Idris’ year-old business, Didris, has jewelry to sell.
That brooch with a 7 ct. marquise blue diamond surrounded by 42 diamonds was a showstopper for sure, but it also held meaning and memory for the actor—and that’s what Idris would like to be his brand’s hallmarks, Didris chief operating officer Chip Longenecker tells i.
“It was our first Oscars…and the brooch was exceptionally well received,” Longenecker says. “We spend the last two months [before the awards] designing that one-of-a-kind centerpiece brooch for Damson. Even more special, it was the final project for London-based craftsman Theo Lannou.”
What else did Idris wear on that occasion? He’s glad you asked. The Didris’ signet ring with emerald, baguette ring with tourmaline, and solitaire ring with tourmaline.
The brand has had made red-carpet appearances beyond Idris’ Oscar look. He also wore Didris pieces to the 2025 Met Gala. And Pitt wore the Didris wide ring with diamonds at the F1 premiere in London last June—and is said to have waved his hand around more than usual in an effort to get more attention for his costar’s jewelry brand.
“Having a celebrity [at the helm] is a game changer, because Damson is in many of the rooms and events that are building and shaping culture, from F1 to the Super Bowl to the Oscars,” Longenecker says. “He meets tons of fascinating people in inspiring places and sees the latest across fashion. This closeness to culture becomes instant inspiration, fueling the creation of our next generation of designs.
Didris was founded out of Idris’ love for fine jewelry—and for his mother, Silifat. He used his own PlayStation 5 handle for the company’s name (which seems fitting given he is only 34 years old).
The actor aspires to a jewelry legacy that would put his brand alongside renowned houses such as Cartier and Tiffany, Longenecker says. Didris’ first year was about laying the groundwork, building a name, and getting those first media hits. Now it’s game on.
“Above all, it’s about nurturing our customer relationships—they’re long-term connections,” says Longenecker. “We want our customers to feel like family and to fall in love with the brand, our story, and the pieces. Right now we’re focused on showing up in person, sharing our jewelry, and really getting to know the people who wear it.”
Following the success of the F1 movie, Idris is serving as a global lifestyle ambassador for Formula 1 during the 2026 season—and the whole Didris team is ready to get out to many of the races, says Longenecker.
“What excites us most is the clarity and focus we’ve gained over the past year. We know our customers—our ‘co-conspirators’—and the types of designs we want: singular, bold, distinctive,” he says.
“We have a clear vision for how we want to show up—with warmth, care, and the intimacy of a family gathering. Now it’s all about continuing to stay focused and building on that foundation.”
Didris plans to drop two or three more collections before the end of the year. These will build off the brand’s original designs, Longenecker says, adding that the company will explore new metals—such as 18k white gold and 22k gold—as well as different gem combinations in its upcoming pieces.
“We love color and gemstones, so expect plenty more of both,” he promises.
Top: Damson Idris at the Oscars on March 15, 2026, with a Didris brooch on his jacket (photo: Phil McCarten/The Academy/© AMPAS)
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