Dicker And Dicker takes online auctions to the next level

Dicker and Dicker Jewelers, Beachwood, Ohio, is planning to host a daily auction that will be broadcast live over the company’s Web site (www.dickeranddicker.com).

The “show” is scheduled to start in mid-January and is to be called Thirty at One Thirty, the company said in a statement. Each day, Dicker and Dicker plans to add thirty items to the auction blocks. The items will stay on the Web site for 10 days and will be auctioned off on the 11th day.

“We hope that the allure of auctions for people who both want to sell and buy will provide a nice niche audience in a competitive market,” the statement reads.

The auction will use a talk show format. It will center around jewelry on the way to the auction block. The show will include calls from listeners and interviews with noted jewelry designers and dealers.

Dicker and Dicker began as wholesale watch and jewelry distributor, which evolved into a watch and jewelry retailer in the late 1960s. In the 1970s the company expanded the retail business into an estate jewelry store with a custom jewelry design component. In 1994, the company was among the first to start an online jewelry auction.

The success of the online auctions for Dicker and Dicker has allowed the company to take the next step into a daily full-production format for its auctions.

“It is because of the interest in the Dicker and Dicker Auctions that we feel confident that this new format will work and lead to other shows on our Web site,” the statement said.