Diamonds International, the fine jewelry company that owns over 125 stores and shop-in-shops—most notably in ports of call dotting the Caribbean—has debuted a new retail concept at Disney Springs at the Walt Disney World Resort in Orlando, Fla. 

Luxury of Time by Diamonds International, the new shop-in-shop concept (which at 3,073 square feet could only be called a “shop-in-shop” at Disney World) is the company’s first non-cruise-related retail spot in the United States. 

“We’re excited to be an elite luxury watch retailer at Disney Springs,” Tom Tanner, vice president of marketing for Diamonds International, said in a company statement. “We believe in creating shopping experiences tailored to this exciting location and the guests it caters to.”

The boutique—which is finished in travertine stone, walnut, and chrome—stocks well-known designer watch brands including Bomberg, Breitling, Bulgari, Chopard, Citizen, Guess, Hublot, Kyboe!, Montblanc, Movado, SevenFriday, TAG Heuer, Tissot, TW Steel, Ulysse Nardin, and Zenith. 

The boutique also features a sizable collection of fine diamond and tanzanite jewelry, including Diamond International brands Crown of Light (diamond jewelry) and Safi Kilima (tanzanite jewelry). 

“For nearly 30 years we have served more than 5 million satisfied customers traveling across the Caribbean, Mexico, and Alaska,” said Julius Slaughter, general manager of the new store, in a company statement. 

“We have repeatedly been asked when [we] will be opening a boutique in the contiguous U.S.—Disney Springs is the ideal location to expand our reach into new tourism markets.”

Diamonds International was founded in 1986 and is headquartered in New York City. It’s one of the largest tax-free, duty-free retailers in the world.

(Photos courtesy of Diamonds International)