Nestled in the pages of the August 1964 issue of JCK is a feature on how best to wear diamond jewelry with evening wear.

How could you utilize these looks in a marketing campaign aimed at customers looking for throwback fashions?

“Cartier rested twin floral brooches of rubies and diamonds of multiple cuts on the blouse collar. The earrings and bracelet had matching cuts of diamonds and rubies. The engagement ring is a 10 ct. square-cut diamond.”

“The diamond bib, by Harry Winston, is a mass of diamond clusters. The bracelets and earrings are intermingled with diamonds of several shapes. The engagement ring is a 20 ct. lozenge cut, shape like the diamond in a playing card.”

“The choker necklace contains cabochon emeralds surrounded by diamonds. The earrings and bracelets match. One bracelet contains seven emeralds in the traditional shape. The engagement ring is a 12 ct. marquise-shaped diamond. Jewelry by Harry Winston.”

“Van Cleef & Arpels showed a diamond pin in free form with two diamond leaves nestled in a satin scarf. The scarf is detachable. The large pendant earrings contain pear and marquise-shaped diamonds. The pendants may be detached, leaving a pair of flowered ear clips.”

JCK