The Diamond Federation of Hong Kong (DFHK), the nonprofit organization that aims to promote Hong Kong as Asia’s diamond center, has announced a Natural Diamond Quality Assurance (NDQA) mark.

The program was launched on March 4, the first day of the 32nd annual Hong Kong International Jewellery Show.

Participants pledge not to sell man-made or synthetic diamonds and in turn “[contribute] to building the city’s reputation as the diamond hub of Asia and a shopper’s paradise,” said Lawrence Ma, founding president and chairman of DFHK.

There are 332 Hong Kong retailers participating in the program, and representatives made public pledges during the opening ceremony.

JCK