Jewelry designer Marla Aaron announced this week that she will be installing a vending machine in the Brooklyn Museum for the holidays, in a playful experiment that merges convenience commerce with luxury retailing.
The branded vending machine will debut at the museum this week or next and will be up through the holidays. It will carry select pieces from Aaron’s collection, which lends itself particularly well to a vending scenario: The designer creates jewelry-style locks, pendant style earrings, and other transformable “jewelry tools.” There will be seven products for purchase in the machine, ranging in price from $100 to $1,500.
“We created this vending machine as a new way to deliver an unlikely experience for our customers,” says Aaron. “It lets them find our jewelry in a place where they would not normally find it.”
Designer Marla Aaron and her (soon to be installed) jewelry vending machine
She added that the machine is “an experiment on many levels—creatively in particular—so it made perfect sense to choose a cultural institution as our partner for this project.”
The vending machine has a fully integrated touchscreen as well as video capabilities that will let shoppers view a short clip that shares the designer’s story.
“The opportunity to present the collection at one of the most important cultural institutions in New York is an extraordinary one,” the designer adds.
(All photos courtesy of Marla Aaron)
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine