Fashion jewelry manufacturer Deconic has signed an exclusive licensing agreement with fashion brand Rebecca Minkoff to develop, market, and distribute the brand’s fashion jewelry.
As part of the deal, the company has reestablished four seasonal collections per year for Rebecca Minkoff, beginning with spring/summer 2020. Collections will be sold at department stores, online, and in Rebecca Minkoff–branded stores.
Deconic’s initial assortment for the brand includes necklaces, earrings, rings, bracelets, and charms. Minkoff tells JCK the first collection “is very much surfer-inspired, with an eye to the West Coast for inspiration.” It includes “beading, charms, and layering—with pops of color. Each piece is able to be mixed and matched with other ones in the collection, for a very personalized experience.”
Minkoff says she chose Deconic as a licensing partner because the company “understood the vision of where I wanted to go with my jewelry collection, and the type of materials used, as well as keeping in line with our fun, expressive east-meets-west bohemian style.”
The designer, who’s perhaps best known for her chic, mid-priced designer handbags, enthuses, “I love jewelry! It really is the finishing touch to every look and super personal to me.”
Minkoff launched her namesake brand—which encompasses handbags, ready-to-wear, footwear, jewelry, eyewear, and tech accessories—in 2005. New York City–based Deconic owns the Alexis Bittar and Carolee jewelry brands, among others, and manufactures private label collections for brands and retailers.
Deconic CEO Matteo Del Vecchio told JCK, “We’re excited to partner with Rebecca for many reasons. Not only has she created a brand that directly and consistently relates to her core consumer, but the Rebecca Minkoff brand is fueled by the empowerment of women. Partnering with Rebecca means we’ll be able to develop a product range that aligns with her brand’s values, building on the 900+ points of sale worldwide, as well as work with a brand that embodies social values that mirror our own.”
Del Vecchio added that Deconic will concentrate on expanding the brand’s footprint domestically and internationally, through department stores and specialty and boutique accounts.
Top: Designer Rebecca Minkoff (photo courtesy of Rebecca Minkoff LLC)
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