Whether you’re a tiny retailer or a giant, you’re most definitely in the midst of the year’s biggest rush now. If you planned to show off your best holiday decorations, they’re probably dazzling customers as we speak.
There’s power in great decorating: I find a visit to a merrily bedecked department store especially irresistible this time of year, even if I’m not much of a mall shopper. (I know, I’m such a millennial.)
But to catch a bit of the holiday spirit that comes from gleaming lights, bright ribbons, and bows, or from the towering trees and wrapped (faux) gifts? It’s an incomparable feeling.
But wow, what work to prepare! Larger department stores have big teams that come in and transform their spaces seemingly overnight, much like the titular character in the now-holiday-classic Elf. But as a small retail or mom-and-pop, putting out the season’s finest decorations may take a bit more time than that.
You have to decide not only how to decorate, but where as well. Amping up your curb appeal with outdoor lights, wreaths, or trees? Crafting an elaborate window scene, or tucking something merry into every showcase that lines the walls? Maybe you’ve decided simplicity is best this year, opting for the tasteful adornment of holly and white lights.
It’s no easy feat, planning for the holidays, but you retailers make it look good. We all appreciate the care and effort put into your holiday style, and I hope I’m not the first to thank you for it—anywhere I can get a bit of that cheerful spirit, I’ll gladly devour it.
From New York City to Los Angeles, Bozeman, Mont., to Birmingham, Ala., here’s a survey of how a few retailers are decking the halls this holiday season.
via @jalbertjohnson
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via @brombergs
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via @cartersjewelry
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via @azzijewelers
via @tiffanyandco
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via @perrys_emporium
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