Debuting in Las Vegas: Gumuchian’s B Collection of Bee-Theme Gold Jewelry

The Style 360 blog’s “Debuting in Las Vegas” series casts a spotlight on new jewelry you can expect to see at the annual jewelry trade shows taking place at the end of May and the first week of June in Las Vegas.

Designer Patricia Gumuchian of Gumuchian in New York City has read so many articles about the negative effects of the declining bee population that she decided to do something about it as only she can. She started designing a new bee- and honeycomb-theme jewelry collection now called B. The creative process took four months, and manufacturing took 10 months, and the line is now ready for its debut at JCK Las Vegas in the Prestige section, booth P-23.

“I look around our office of women and think about the worker bees—who are the female bees—and how valuable they are to our livelihood,” she explained to the press upon release of the news. “Our family gatherings and holidays largely center on all types of foods. What would happen if these things just went away? The effects could be detrimental. We need to change what’s going on.”

When retailers buy into the line, a portion of those sales benefit HoneyLove.org, a nonprofit that supports urban beekeeping and home gardens. Research from the U.S. Department of Agriculture shows the seriousness of the situation: Bees directly or indirectly pollinate one in three bites of food consumed in the U.S.

“Many of our collections are inspired by nature,” says vice president of sales Myriam Gumuchian, “but this aspect of nature didn’t just inspire the designs, it also inspired us to be part of something bigger. The B collection represents our appreciation of these remarkable creatures and our goal is to bring awareness to this growing problem.” 

Pieces are offered in 18k yellow gold with diamonds and feature charms and honeycomb effects, among others. Suggested retail prices start at $1,400. The exact percentage being donated to HoneyLove.org is still being negotiated.  

Gumuchian B hoop earrings in 18k gold with diamonds

Honeycomb hoop earrings in 18k gold with 0.46 ct. diamonds from the B collection, $4,000; Gumuchian

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