She has been named chief marketing officer
The Diamond Producers Association (DPA) has named Deborah Marquardt chief marketing officer.
She will report to CEO Jean-Marc Lieberherr.
“The addition of Deborah strengthens our leadership team at a pivotal time for the DPA,” said Lieberherr. “Her deep expertise in integrated, content-driven programs aimed at millennials, as well as cross-platform and social media, is critical to spearheading the launch of ‘Real is Rare,’ the DPA’s new category marketing platform.”
Marquardt was most recently the vice president and general manager of Time Inc.’s Style Network. Previously she spent 10 years in marketing and communications at L’Oreal USA.
“Diamonds are a singular category,” Marquardt said. “Joining the industry and introducing ‘Real is Rare,’ the idea that diamonds have the power to celebrate and represent rare, precious, and real moments and relationships, is an incredible opportunity.”
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