Swiss watch manufacturer De Bethune has taken a majority stake in Reuge, the Swiss music-box maker.
Financial terms were not disclosed. De Bethune was purchased by pre-owned watch retailer WatchBox in September 2021.
Both De Bethune and Reuge are based in Sainte-Croix, Switzerland.
The acquisition will expand the two companies’ “technical vocabulary,” a statement said, allowing them to develop “synergies to accelerate the renewal of art mechanics.”
Reuge’s current CEO Amr AlOtaishan will serve as a strategic adviser for the 155-year-old company and a member of its board, it said.
Reuge has previously partnered with other watch brands, such as MB&F, and exhibited at Geneva Watch Days in 2020.
(Photo courtesy of De Bethune)
Follow JCK on Instagram: @jckmagazineFollow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine
