Industry / Watches

Watch Company De Bethune Buys Manufacturer of Music Boxes


Swiss watch manufacturer De Bethune has taken a majority stake in Reuge, the Swiss music-box maker.

Financial terms were not disclosed. De Bethune was purchased by pre-owned watch retailer WatchBox in September 2021.

Both De Bethune and Reuge are based in Sainte-Croix, Switzerland.

The acquisition will expand the two companies’ “technical vocabulary,” a statement said, allowing them to develop “synergies to accelerate the renewal of art mechanics.”

Reuge’s current CEO Amr AlOtaishan will serve as a strategic adviser for the 155-year-old company and a member of its board, it said.

Reuge has previously partnered with other watch brands, such as MB&F, and exhibited at Geneva Watch Days in 2020.

(Photo courtesy of De Bethune)

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By: Rob Bates

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