Cortney Craft, Aash Shah Join De Beers Polished Sales Team

By Rob Bates | July 07, 2025

De Beers has hired two sales directors for its recently launched polished sales division.

Cortney Craft has been named the division’s West Coast sales director. She was previously director of sales for Frederick Goldman. She has also sold for Forevermark by De Beers, Ippolita, and John Hardy.

In addition, Aashish “Aash” Shah was appointed the polished divison’s East Coast sales director. He previously was a partner development executive for De Beers. He has also worked for Ashi Diamonds, JCK Events, and the American Gem Society.

The two will sell De Beers’ new Origin brand, which was introduced last month at the JCK Show in Las Vegas. They will report to Sam Panasiuk, De Beers’ vice president of sales in the United States.

Image from LinkedIn