Company is becoming more “customer-centric”
De Beers has announced two new changes in its sightholder sales department.
Nigel Simson will move from his current role as senior vice president of sightholder sales to head up the new product planning function that will establish closer integration between the sales, product planning, and product delivery departments. This is meant to enable the delivery of more tailored product and service offerings for rough diamond customers.
Bernard Bradley (pictured), a company newcomer, will take over from Simson as senior vice president of sightholder sales.
The changes are part of the company’s efforts to become more “customer-centric,” a statement said.
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