De Beers Launches Bridal iPad and iPhone Application



De Beers Diamond Jewellers will launch its new bridal iPad and iPhone application in April in five different languages.

The app will allow consumers to search for engagement rings, wedding bands, and wedding day jewelry. It also features videos that instruct customers on how to select rings and offers insight on different designs.

“It is a truly immersive experience that brings our engagement rings and bridal jewellery to light with beautiful images and bespoke content from diamond jewellery experts,” Francois Delage, CEO of De Beers, said in a statement. “We see it as the definitive diamond wedding jewellery information resource, expressing our role as the diamond mentor for consumers.”


De Beers Diamond Jewellers’ iPad app’s wedding band match program.