Diamonds / Industry

De Beers Jewellers Names New Managing Director for North America


Caleb Bonvell, who’s worked at watch brands IWC Schaffhausen and Chopard, has been named managing director for De Beers Jewellers, North America.

Prior to joining De Beers Group in 2022, as director of sales, Bonvell was director of sales and marketing at Richemont-owned IWC Schaffhausen, and before that, he served as sales and operations manager for Chopard, according to his LinkedIn profile.

Bonvell will work on “developing and growing our De Beers Jewellers brand in the North American market and will lead our interactions with key De Beers Jewellers stakeholders in the region,” says De Beers spokesperson David Johnson.

(Photo courtesy of De Beers Group)

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By: Rob Bates

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