De Beers Diamond Jewellers Opens Second Store in China

De Beers Diamond Jewellers opened its Tianjin store at The Friendship Mall.

The Tianjin store is De Beers’ second store in mainland China and represents De Beers’ expansion into the fast growing Chinese market.

François Delage, CEO of De Beers Diamond Jewellers; Andrew Coxon, president of De Beers Institute of Diamonds; and special guest, the actress Karen Mok, hosted the opening.

“We are delighted to open our first store in Tianjin following the successful opening in Beijing in May,” said Delage in a statement. “We are now able to fully share our exceptional passion and expertise in diamond selection, craftsmanship, and design to one of the largest and most discerning markets in the world.”

Interior of De Beers Diamond Jewellers in Tianjin, China

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