The people at the De Beers retail chain just confirmed to me they will opening up new stores in Naples, Florida and Costa Mesa, California … I am also reliably told that they will have a few more announcements of store openings this year …
What’s interesting is that both Naples and Costa Mesa are off-the-beaten-track locations, and could be a sign that the De Beers retail chain, which up to now has opened in major cities, will be a more extensive project than anyone realizes.
It’s also striking that, in this mediocre U.S. retail climate, the De Beers chain is going full speed ahead. This seems to be a reflection of 1) a sense that the chain has turned the corner, and 2) the fact that its deep-pocketed co-owners are determined to make this venture work. (And it’s also probably a pretty good time to negotiate leases.)
The chain has also officially announced its new store in San Francisco — click link for a picture.