De Beers Coming to Naples, Florida and Costa Mesa

The people at the De Beers retail chain just confirmed to me they will opening up new stores in Naples, Florida and Costa Mesa, California … I am also reliably told that they will have a few more announcements of store openings this year …

What’s interesting is that both Naples and Costa Mesa are off-the-beaten-track locations, and could be a sign that the De Beers retail chain, which up to now has opened in major cities, will be a more extensive project than anyone realizes. 

It’s also striking that, in this mediocre U.S. retail climate, the De Beers chain is going full speed ahead. This seems to be a reflection of 1) a sense that the chain has turned the corner,  and 2) the fact that its deep-pocketed co-owners are determined to make this venture work. (And it’s also probably a pretty good time to negotiate leases.)

The chain has also officially announced its new store in San Francisco — click link for a picture.

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