De Beers Announces Forevermark Expansion

The De Beers group of companies has announced that the Forevermark diamond
brand will expand into Singapore, selected islands in the Caribbean, Mexico,
and India before the end of 2010.

In Singapore, Forevermark will be available from Aspial and Lee Hwa stores. In
the Caribbean and Mexico, Diamonds International will sell the brand. In India,
De Beers plans to appoint authorized Forevermark jewelers before year’s end.

Forevermark diamonds are natural and untreated, and De Beers notes that
independent auditor Société Générale de Surveillance inspects and monitors
every Forevermark partner to ensure compliance with social and environmental
standards.