The Diamond Council of America’s “Advanced Jewelry Sales”
course is now available to member stores and their employees, the DCA announced
March 31.

The course covers sales technique, identifying and
leveraging trends, branding, and how to sell specific product categories, such
as luxury timepieces and bridal.

“There’s long been need for a quality advanced sales course
and we’re thrilled to be able to help further the success of jewelry sales
professionals through this educational offering,” Terry Chandler, DCA
president, said in a statement.

The course is available online or via email and allows
jewelers to access it at their convenience and move through the material at
their own pace within a 12-month period.

Enrollment for DCA members is $90 at diamondcouncil.org.

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