David Yurman and Tiffany & Co. lead the jewelry and watch industry in digital, according to a new report from the research firm L2.
L2 analyzes trends in digital across e-commerce, digital marketing, social media, and mobile. They ranked 82 national and international jewelry and watch companies based on a digital IQ score, which takes into account a company’s performance in these four areas.
The rankings for the jewelry and watch industry are:
- David Yurman
- Tiffany & Co.
- Alex and Ani
- Van Cleef & Arpels
Other key findings from their look at the performance of the watch and jewelry industry in the digital space:
• 50 percent of brands offer purchase options online
• 38 percent of the e-commerce brands provide pricing transparency
• 19 brands relaunched their websites in 2014
• 11 brands debuted mobile sites in 2014
A study excerpt is available at L2inc.com.Follow JCK on Instagram: @jckmagazine
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