This week, David Yurman offered fresh incentive to shop its jewelry online.
The New York City–based jewelry brand debuted an online tool that lets purchasers of the brand’s classic signet pinky rings and pendant necklaces personalize their jewelry with an engraving of their choice.
Dubbed the “engravable configurator” (which sounds vaguely sci-fi, right?), the step-by-step online tool offers shoppers a selection of more than 60 symbols—including zodiac signs, emojis, monograms, and Greek letters—that can be engraved on both men’s and women’s pieces.
The configurator is integrated into the shopping experience—and very seamlessly. An obvious “Engrave This” button is located on each product description page for pinky rings and pendants. When pushed, it whisks you away to a page where you have two choices: a monogram or a symbol.
If you hit “monogram,” you’re given the choice of three monogram fonts: Serif, Deco, and Script. If you want a symbol, you’re taken to a page where they are divided into four categories: Symbols, Zodiac, Emojis, and Sororities.
The Symbols category includes the trendiest motifs—boho bedrocks including the ancient Eye of Ra and evil eye signs, the hamsa sign, and a crescent moon with stars.
The Zodiac symbols are bold and blocky and feel traditionally masculine, while the five available emojis—faces for smile, wink, kissing heart, heart eyes, and joy—are cute and clever. The Sorority letters are simple and stately and will no doubt be very popular with that demographic.
Once the symbol or monogram is chosen, shoppers simply pick their ring size and “add to bag.”
The engraving itself is free; prices for pinky rings range from $375 for the small sterling silver model to $2,700 for the large 18k yellow gold Streamline ring. The engravable Cable Collectibles pendant necklace is $465 for sterling silver and $850 for 18k yellow gold.
Top: A peace sign engraved on a David Yurman pendant (all photos courtesy of David Yurman)@jckmagazine
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