On Dec. 16, David Yurman was awarded $2 million in a settlement with DashingDaisy.com, a site that specializes in designer-inspired pieces.
An amended complaint filed Nov. 10 in New York federal court alleges that the Atlanta-based site—which sells “classic and stylish designer-inspired” jewelry, according to Google—contained numerous unauthorized copies of Yurman’s trademark designs. When attorneys searched for “David Yurman” on the site, 100 listings appeared—many Yurman copies, it says. One piece, which resembled Yurman’s Cable collection, was described as “David Yurman–inspired,” legal papers charge.
After being contacted by Yurman’s lawyers, the site did not follow through with agreements to remove the infringing pieces, and it blocked Yurman’s IP from visiting the site, the complaint charges.
A counterclaim contends that 66 pieces under dispute had been removed and calls Yurman pressing ahead with its suit an abuse of the legal system.
DashingDaisy.com is currently down for system maintenance. Company principals could not be reached for comment.
The final consent decree also orders DashingDaisy.com to refrain from manufacturing or selling infringing goods, giving the impression the companies are connected, and using Yurman trademarks.