New jewelry brand Karina Ariana New York has welcomed David Freed as its executive director of marketing and sales, national accounts manager, and national sales manager. Freed comes to the brand after seven years as the director of marketing and sales for Rand and Paseka and after owning his own distribution company, DFAS, Inc., for 17 years. The 35-year industry veteran, with jeweler and designer credits to his name, lends his expertise in marketing, manufacturing, and knowledge of diamonds and colored stones to the new brand. Karina Ariana New York will debut at JCK Las Vegas as an upscale designer sterling silver line featuring CZ, diamond, and genuine color stones. The company, a division of Ross Metals, can be found at booth B2147.
For more information on the new line, contact david@karinaariana.com.
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