Danish Bank Exec Backs Endless Jewelry



News out of Copenhagen this morning revealed that rising-star charm brand Endless Jewelry is getting a financial shot in the arm thanks to Danish banker Lars Seier Christensen, cofounder and CEO of Saxo Bank.

The 1-year-old Danish jewelry maker, which has a U.S. office in Fort Lauderdale, Fla., is receiving financial backing from a group of investors, including Christensen. Helmed by Jesper Nielsen, a Danish entrepreneur and former CEO of KasiGroup (a Pandora reseller), Endless Jewelry sells price-point silver and gold-plated jewels and charms on leather bracelets, and to date, is already sold in 3,000 stores in 18 countries in Europe and North America.

While the Nielsen family remains majority shareholders, Nielsen told the press that “the new ownership structure means that we, regardless of external factors, can continue to develop and fulfill the enormous potential of Endless Jewelry.”