In the latest move of its international expansion plan Damiani, Italy’s most renowned jewelry house, has opened a boutique on Madison Avenue, New York’s most exclusive fashion area where the world’s most important luxury houses are present.

The boutique, located on 796 Madison at 67th Street, opened to the public on Tuesday. It has been designed based on the concept created by the famous Italian architect Antonio Citterio; the boutique showcases the coherence and image of the Damiani brand around the world, combining the classic and contemporary styles of the house.

“The opening of this boutique will help reinforce the image of the brand in the United States and demonstrate its commitment to become a household name among Madison Avenue shoppers, the most discerning of American luxury consumers,” Damiani said in a statement. The company already opened a boutique in Honolulu and another American location is slated to open in September in the prestigious King of Prussia Mall in Pennsylvania.

The Damiani Group has boutiques on the most prominent streets in the top fashion capitals of the world, including Milan (Via Montenapoleone), Paris (Place Vendôme), Tokyo (Ginza); and in cities such as Rome, Florence, Madrid, Berlin, Moscow, Osaka, Kiev, Dubai, Taipei, and Seoul.

JCK