Sharon Stone, an iconic figure of Hollywood glamour, was revealed as the new face of Damiani during a press event in Beverly Hills on June 19.
The campaign with Stone “epitomizes female icons throughout legend and history—women who can be what they want and go beyond the limits allowed,” the Italian jewelry design company said in a statement. “These are women who are beautiful, romantic, tender, charming, brave, confident, courageous, and full of mystery, who always feel at ease regardless of their environment.”
The Damiani campaign includes images inspired by Eve, Amelia Earhart, and today’s modern woman, who is unique and as strong as the “every” woman. The new advertising campaign of Damiani, featuring Sharon Stone was revealed at the new Damiani boutique on Rodeo Drive. Silvia Damiani, third generation family member and long time personal friend of Sharon Stone, introduced the campaign at a press event which was attended by the international press and selected guests. Images of Stone were revealed on large plasma screens during the event.
Photographer Sølve Sundsbø shot the campaign March 20 in Los Angeles.
“Damiani campaigns have always featured women with strong personalities and natural beauty. This is a unique campaign, one of great impact as Sharon Stone perfectly interprets the house’s style in this campaign,” the company said.