Damas has signed an exclusive partnership with International Diamond Laboratories to market its ‘Damas Cut’ diamonds exclusively with IDL certificates.
Damas is the largest jewelry retailer in the Middle East. It operates more than 300 jewelry outlets in the Gulf, Middle East and India.
The ‘Damas Cut’ is a new 77 facet, round, fancy cut diamond. The new cut has been developed to celebrate the centenary anniversary of Damas.
“The ground-breaking new technology of IDL answers the market needs for accurate and consistent diamond grading. As a Dubai Government initiative, we are convinced that IDL certificates will give trust to consumers across the Middle East,” said Tawhid Abdullah, Managing Director of Damas.
“As a retailer oriented diamondlab, IDL aims at offering added value to the retailer who ultimately sells the diamond. We are delighted that a leading retailer such as Damas is convinced IDL Certificates do so,” added Peter Meeus, IDL chief executive officer.
Tamjid Abdullah, Deputy MD of Damas (left) and Peter Meeus, CEO of IDL.
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