Maybe it’s a marketing gimmick, but this year’s Cyber Monday seems to have set a new record for online shopping.
E-commerce sales on the busiest online shopping day of the year leapt 20.6 percent over 2012, according to a report from IBM Digital Analytics Benchmark.
Mobile sales showed impressive growth, the report found, topping 17 percent of total online sales, a 55.4 percent increase over last year. While more consumers browsed on smartphones as opposed to tablets (19.7 percent versus 11.5 percent), they preferred to buy on tablets (11.7 percent, to 5.5 percent for smartphones).
New York City logged the most sales on Cyber Monday, followed by Washington, D.C., Los Angeles, Chicago, and Atlanta.
Another data service, Custora Pulse, also proclaimed Dec. 4 the biggest online shopping day in history, with sales rising 19 percent year-over-year.
Custora Pulse also noted an increase in mobile shopping, with one in three purchases done on smartphones and tablets.Follow JCK on Instagram: @jckmagazine
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