Cyber Monday Online Spending Exceeds 2008 Levels



CoremetricsThe U.S. online retail sector reported strong sales results on Cyber Monday compared to the same period in 2008 according to Coremetrics.

Coremetrics’ second annual Cyber Monday Benchmark Report, reveals the following trends and patterns as of this afternoon:

  • Cyber Monday continued the momentum set by Black Friday. Sales were up 24.1 percent compared to Black Friday 2009.
  • Consumers spent more per online order ($180.03 versus $170.19 for an increase of 5.8 percent) compared to Black Friday 2009.
  • Sales were up 13.7 percent compared to Cyber Monday 2008.
  • The average dollar amount consumers spent per online order rose 38.2 percent from Cyber Monday 2008 ($180.03 versus $130.24), led by apparel retailers.
  • Consumers bought nearly 10 percent more items per order on Cyber Monday 2009 compared to Black Friday 2009 and nearly 30 percent more compared to Cyber Monday 2008.
  • Consumer shopping hit its peak from 9-10 a.m. PST, but maintained stronger momentum throughout the day than on Cyber Monday 2008.

Apparel retailers and jewelry retailers reported the biggest jumps in the average dollar amount consumers spent per online order, up 26.4 percent and 14.3 percent respectively.

To view the complete report, click here.