Customer Watch: Chic Cheeks—The Pillow Face

According to style news sources in both the U.S. and the U.K., one of the hottest trends in beauty these days is something called the “pillow face.” The term has to do neither with the creases imprinted on your face after sleeping on your stomach nor a disheveled bed head appearance. And the term is decidedly not related to the concept of bedroom eyes.


Rather, pillow face refers to the phenomenon of an apple-cheeked face atop a reed-thin figure. Lean, sunken cheeks can make one look older, whereas plump, rounded cheeks are equated with youth. Achieving the soft, rounded look of the pillow face is thought to take years off a face, and reportedly plastic surgeons are doing a brisk business in creating this look with cosmetic fillers. According to an article in the U.K.’s Daily Mail:

“Non-surgical filler-based treatments . . . aim to create the illusion of youth by giving women the high, rounded cheeks of a baby.

And delighted customers soon realise that when their cheeks are filled, slack skin around the jaw is automatically lifted and nose-to-mouth lines vanish.

The seductive thing about these treatments is that celebrities can say, with complete honesty, they haven’t had any plastic surgery.

It is also paparazzi-friendly as, a few bruises and some swelling aside, there is no downtime, telltale scars or bandages. Even better, half-starved celebs do not have to choose, as Mae West famously said, between their face and their butt.”

The Mail article identifies plastic surgeons who have devised various pillow face-creating procedures and shares quite a bit of gossip and speculation along with a number of photographs of allegedly enhanced celebrity faces. Some of the photos are decidedly unflattering. View at your own risk.


Whether an individual has apple cheeks by genetic generosity or cosmetic enhancement, her or his choice of jewelry can emphasize the effect. The way to bring attention to rounded cheeks is, of course, by using a circle motif in jewelry design. Button and hoop earrings, circle pins and pendants, and chains of large round links worn near the face can all be effective in bringing emphasis to the similar roundness of plump cheeks. The rounder the cheeks, the more pronounced the effect. A match in size as well as shape may bring the feature into prominent focus.



[Actress Amanda Bynes, left, has the rounded cheeks aspired to by more seasoned celebrities. Actress Kirsten Dunst, right, has killer dimples and a round face.]


For some lucky folks, having a soft, youthful-looking face is part of their DNA. The classic baby face is a round face, which, by the way, is almost never truly round; it’s essentially a proportionately shorter version of the classic oval face. Thus consider the attractiveness of Kirsten Dunst, for instance, whose round face shape gives her a natural youthfulness.


The circle motif in jewelry can emphasize not only a pillow face but also a round face shape or other roundness about a person as well. Be cautious of liberally using the circle motif for your full-figured customers, as it might tend to emphasize the roundness of the body as well as the roundness of the face. In this case, complement the curves with more curves by using ovals and curvy lines as design elements.

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