Uneek Jewelry, the Los Angeles–based bridal and fashion manufacturer, has named Craig Simmons its new regional vice president of sales for the Midwest.

Simmons has nearly 30 years of retail and wholesale jewelry experience. He began his career in apparel while attending Wittenberg University. In 1998, he transitioned to jewelry with Gottlieb & Sons, where he served as director of business operations for over 18 years.

Uneek said Simmons is known “for his signature bow tie and warm, approachable personality” as well as his “market insight and dedication to client success.”

(Photo courtesy of Uneek)

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