Cracker Jack Boxes Now Offering Diamond Rings

Cracker Jack has always given out rings in its boxes—but the company’s latest effort reaches an entirely new level.
 
The candy-coated popcorn maker, in collaboration with Walgreens stores, is giving customers the chance to win a $1,000 diamond ring to celebrate its 100th anniversary of offering “a prize in every box.”
 
While the company is not actually placing rings in boxes, 30 lucky customers can find winning tokens inside specially marked bags of Cracker Jack at participating Walgreens stores. They can then redeem them for a piece of diamond jewelry at crackerjackdiamonds.com.