To honor the resurgence of mahjong and the people who love it, Cove Fine Jewelry has partnered with Bam! Let’s Mahjong, a maker of tiles and other products related to the game, on a limited-edition charm collection.
The two handcrafted charms—available in 14k yellow or white gold and set with lab-grown diamonds—are modeled after tiles in the Bam! Let’s Mahjong Garden Party set. They come in two sizes: the smaller priced at $3,000, the larger, which has a lab-grown diamond bail, at $3,600. Customers can purchase the pendants separately or on a bracelet or necklace.
“We wanted to create something truly unique that celebrates what mahjong means to so many people, while also highlighting the creativity and spirit of another inspiring female founder,” says Cove Fine Jewelry founder Alyson Iarrusso. “I couldn’t be more excited about the mahjong charms we designed, each inspired by the artistry and detail of the hand-painted tiles so many seek from the [Bam!] brand.”
Iarrusso says she had fun collaborating with her friend Lisa Munz, founder of Bam! Let’s Mahjong, as they sorted through ideas and developed pieces for the mahjong jewelry collection.
A game of skill and strategy that originated in 19th-century China (and may have evolved from a combination of card games and dominos), mahjong was associated in midcentury America with women of a certain age. But in the 21st century it has soared in popularity among all ages, including millennials and younger generations like alpha and Gen Z. Mahjong clubs and events are now popping up everywhere.
Some have attributed the game’s resurgence to a desire for in-person connection in an age of online and smartphone fatigue. Others believe it’s because of social media—how-to-play videos on Instagram, TikTok, and YouTube—that mahjong has spread. And many trace renewed interest to the mahjong scene in 2018’s Crazy Rich Asians (one of the best scenes in movie history).
“For our community, mahjong is far more than a game—it’s a ritual of connection, gathering around the table, and creating memories with the people you love,” Munz says. “Much like fine jewelry, each tile is thoughtfully designed with the hope that it will one day be passed down to the next generation.
“This collaboration brings that sentiment to life in a deeper way, and we can’t wait to see how these pieces become part of families’ stories for years to come,” she adds.
Top: Cove Fine Jewelry mahjong pendants, amid tiles from the Bam! Let’s Mahjong game set that inspired them (photos courtesy of Cove Fine Jewelry)
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