Country music star Brad Paisley and Swiss watchmaker Tissot have joined together to launch Tiossot’s new PRC 200 watch and Paisley’s fourth album, Time Well Wasted. The campaign starts at the end of August and continues through the fall.

The singer-songwriter will sport a Tissot PRC 200 on his wrist for the next few months. It will also be available to Paisley’s fans as part of a national radio campaign, while Paisley’s face will be on signage at participating Tissot retailers. Additional highlights include an exclusive Brad Paisley CD sampler offered as a gift with purchase of a Tissot PRC 200 watch.

JCK