To launch the 2006 marketing campaign for its colored diamond watches, Color Story has partnered with Tourism Ireland to sponsor the Masters and MCI Heritage Golf Tournaments broadcasts on WCBS-TV in April and May.
Color Story has produced a fancy colored green diamond watch that will be won by a lucky CBS viewer just in time for Mother’s Day. TV spots will appear in the New York City Metro area (which includes New York, New Jersey, and Connecticut). The total audience is estimated at 3.5miilion viewers. The ads will sun from April 6 through the 23 on during Entertainment Tonight, The Late Show and the CBS Morning News.
Following the promotion, Color Story will conduct a national “Design Your Own Colored Diamond Watch” contest from April 24 to May24. Consumers will be directed to visit the Color Story Web site (www.colorstory.com), create their very own dream watch online, and then enter their design into a random drawing. The winner will be announced May 26. This contest will be tied in with all Color Story retailers and will be advertised in all available media. The watch can be valued up to $6,500 retail depending on the design.