Collection Spotlight: Samuel B.’s New Petite Perfections



A husband and wife meet midway between his sterling jewels and her high-end gold creations

While husband-and-wife duo Samuel and Neda Behnam both started their careers making gold jewelry, a sterling wedge had come between them in recent years: Samuel had strayed to Balinese-inspired silver jewelry in Samuel B. Neda—ever faithful to high design in gold with big diamonds in her Diamonds for a Cure line—stayed the gold course, but the pair is happily reconnecting in a “new direction that will be the combination of both our passions for design, quality, and workmanship,” says Samuel. This year at JCK Las Vegas, the couple’s new love child debuted to the trade: the Petite Perfections collection made in 14k and 18k gold with diamond accents.

The key to the collection is the marriage of his price-point-friendly pieces with her taste for higher-end designs. “The delicate styling of these designs are enhanced by diamonds that are set in either rose, yellow, or white gold, and use motifs from nature, symbolism, or messages that appeal to both young and older customers,” he says. Some 65 SKUs feature “young and fun” designs—think arrow and leaf motifs and text phrases such as LOL (laugh out loud)—that are made with millennials in mind, he adds.

The collection started shipping in mid-June, and the buy-in for retailers is $3,000. Also included: displays, signage, ad slicks, and high-res jpegs to help facilitate sales. Retail prices start at $500 in 14k gold and $750 in 18k gold.

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Infinity Arrow ring in 14k white gold with 0.1 ct. t.w. diamonds, $675

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Safety Pin necklace in 18k rose gold with 0.07 ct. t.w. diamonds, $855

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Double Finger Wave ring in 18k rose and white gold with 0.3 ct. t.w. colorless and 0.3 ct. t.w. brown diamonds, $2,685

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