Swiss brand Charriol, with U.S. headquarters for its watch division in Miami, made a fuss this fall when it assembled an intimate group of editors and stylists at Manhattan’s NoMad Hotel for lunch and a new watch press preview. What was the excitement? Charriol celebrates 30 years in business in 2013, and, formed a new partnership with Kronos America LLC in Miami to exclusively distribute the brand’s timepieces in the United States and Canada. Creative director Coralie Charriol was on hand to mingle with guests and talk about the new pieces, which took two years to develop. That may seem like a long time in the works, but when you consider that watches represent 70 percent of the company’s portfolio, the careful planning makes sense.
A total of 16 total new SKUs, ranging in price from $960 to $12,090, make up the bounty available for wholesale purchase. Additions were made to existing lines, including the contemporary Ael (“angel “in Celtic), the Colvmbvs, and the rugged-looking Celtica—complete with a Gran Celtica Automatic Chronograph and a Celtic XL Automatic, one with rubber straps in a nod to the brand’s history with motorsports, and another with a masculine 43 mm dial.
My takeaway? Coralie was pleased with the offerings, most of which are stately models for men, though the entry model is a modern-looking feminine number in ceramic, steel, and rubber with Charriol’s signature cable motif.
“All of my watches have my name on them,” she explained. “I want them to make a statement.”
To see the entire line, reach out to Kronos America.
Ael watch in steel and white ceramic, with a white rubber strap, $960
Celtic XL watch in steel with black PVD, 44 mm face, a silver-colored dial, and a rubber strap, $2,650
Colvmbvs automatic watch in steel with a 36 mm face, 1.7 cts. t.w. diamonds, and a black crocodile strap, $12,090
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