If you do any annual award show screening, red carpet reviewing, or celebrity style stalking, you’ve probably at least heard of, if not admired or obsessed over, Amrapali. The India-based jewelry company is a red carpet regular, accenting the couture gowns worn by a list of celebs, from Gwyneth Paltrow and Freida Pinto to Selina Gomez and Taylor Swift. The jewels are always statement-making, rich with colorful gemstones and luxurious detail.
So, you won’t be attending the Emmy Awards this weekend? It’s okay, my invitation got lost in the mail, too. Thankfully, Amrapali has an elegant collection for those of us who won’t be walking (I’d like to think I would float gracefully, as if) down the red carpet. It’s called Soul Bazaar, and you’re going to want to place your orders for the holidays now.
The pieces from Soul Bazaar have a total East-meets-West aesthetic. Traditional Indian techniques are used to create the hand-painted, hand-carved jewels, detailed with enameling inspired by British Victorian wallpaper and micro-pavé diamond accents.
The collection has quickly become a best-seller for the 33-year-old jewelry house, and I would expect its fan base to grow with our infatuation for carved gemstones, color, and blackened detailing. The perfect holiday gift? Why yes, I think so. And if we’re putting in orders, I like the first one at the very top—the one with the mesmerizing ruby. Some of your shoppers will be right there with me—so stock up! Holiday shopping starts…now!
See more from Amrapali on JCK Marketplace.
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