Claire’s-branded shops are opening in 100 Toys R Us stores around the world, including 12 in the United States.
The shops will feature assortments of jewelry, jewelry holders, and other accessories, all geared to younger women.
The stores will debut in the retailer’s two New York City flagships—in Times Square, as well as its FAO Schwarz store—both of which will also feature ear-piercing services. By October, the boutiques will be open in Murrieta, Calif.; Colorado Springs, Colo.; Jensen Beach, Fla.; Florence, Ky.; Waldorf, Md.; Henderson, Nev.; Toledo, Ohio; Tulsa, Okla.; Philadelphia; and Houston.
The shops will also open in Toys R Us stores in the United Kingdom, France, Germany, Austria, and Spain.
The two brands will support the launch with a cross-promotional program. The partnership is expected to “grow and evolve over time,” a statement said.