Citizen Watch Group to Reconceive Accutron as a Stand-Alone Brand

Accutron has long been tied to watchmaker Bulova’s legacy.

Bulova’s Accutron watches, which debuted in 1960, used a then-revolutionary 360 Hz tuning fork instead of a balance wheel as the timekeeping element. It was the most accurate wristwatch on the market until quartz-regulated electronic watches came around roughly a decade later.

Now Citizen Watch Group, which bought Bulova in 2008, is splitting Accutron off from Bulova and launching it as its own stand-alone brand, a representative for Citizen Watch Group tells JCK.

The stand-alone Accutron will pivot from the tuning-fork technology to debut the world’s first-ever electrostatic powered movement, according to Jeffrey Cohen, president of Citizen Watches America, in a recent interview with A Blog to Watch.

Hodinkee writer Jack Forster recently wrote that an electrostatic motor “uses the direct attraction and repulsion of positive and negative electrical charge. In its simplest version, an electrostatic motor’s rotor sits between two electrodes, one of which carries a positive electrical charge, and one, a negative. As the edge of the rotor passes an electrode, it acquires a charge identical to the electrode, which pushes that part of the rotor away (like charges repel) causing the rotor to turn.”

Part of the marketing around the Accutron launch is the debut of a branded podcast, The Accutron Show, hosted by entertainment reporter Bill McCuddy, journalist David Graver (Cool Hunting, New York Times, Vogue), and editor Scott Alexander (GQ, Playboy).

Billed as the first full-fledged podcast by a watch brand, the series of approximately 30-minute conversations focuses on Americana culture “and its evolution and expressions through time.” Americana, for those not familiaris defined as anything related to the history, geography, folklore, and cultural heritage of the United States of America.

It’s a theme plucked from Accutron’s distinctly American legacy. In a prepared statement, Cohen said, “Beyond being a watch, the Accutron brand has been an integral part of American culture since the ’60s. With podcasts becoming the ultimate vehicle for conversation in today’s world, The Accutron Show serves to entertain, inform, and celebrate the history of our country to a new generation of listeners.”

The podcast’s lineup of guests includes Ralph Erenzo of Hudson Whiskey, Prosper Assouline of Assouline Publishing, Sam Phillips of La Palina Cigars, Elliot Cuker of Cooper Classics, model and actress Carol Alt, and art adviser Maria Brito.

The Accutron Show is available across all major digital streaming platforms including Apple Music, Spotify, and Stitcher, with a new episode posted weekly.

Top: The Accutron Show cohosts David Graver, Bill McCuddy, and Scott Alexander (photo courtesy of Citizen Watch Group/Accutron)

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JCK Magazine Editor